3 6 Ke·2025-11-21 12:16Core Viewpoint - Kuaishou's Q3 2025 financial report shows steady revenue and profit growth, indicating a shift from expansion to value creation in its business strategy [1][3]. Financial Performance - Kuaishou reported Q3 revenue of 35.6 billion RMB, a year-on-year increase of 14.2% [1]. - Adjusted net profit reached 4.986 billion RMB, up 26.3% year-on-year [1]. User Data - The average daily active users (DAU) of Kuaishou reached 416 million, a 2.1% increase year-on-year [2]. - The average monthly active users (MAU) stood at 731 million, reflecting a 2.4% year-on-year growth [2]. Strategic Shift - Kuaishou is transitioning from a horizontal growth narrative to a focus on vertical value creation, as indicated by its stable double-digit growth in revenue and profit despite a slow increase in user numbers [3]. - The company has restructured its local services division, integrating it with the advertising business to enhance resource allocation and ensure more predictable returns [5]. AI Integration - AI is a central theme in Kuaishou's operations, with significant contributions to revenue from online marketing services, which generated 20.1 billion RMB in Q3, a 14% increase [6]. - The introduction of generative AI models has contributed approximately 4%-5% of revenue growth in the domestic market [6]. - Kuaishou's R&D expenditure reached 3.65 billion RMB in Q3, a 17.7% increase, primarily driven by investments in AI technology and talent [9]. AI Product Development - Kuaishou's Keling AI generated over 300 million RMB in revenue in Q3, highlighting its strategic importance despite its small financial weight in the overall revenue [7]. - The company is focusing on AI-driven content creation, particularly in the realm of "manhua" (comic) production, leveraging AI to enhance efficiency and reduce costs [16][18]. Market Competition - The competitive landscape is intensifying with the emergence of new AI-driven platforms, prompting Kuaishou to adapt its strategy rather than confront competitors head-on [10][11]. - Kuaishou's approach to AI differs from competitors like Sora, focusing on professional content creators first before expanding to consumer applications [12]. Future Outlook - The potential for AI in content production is significant, particularly in the "manhua" sector, which is experiencing rapid growth due to AI's efficiency [21]. - However, the market for AI-generated content may face challenges in consumer adoption, as the target demographic is already saturated with entertainment options [22].