Alphabet(US:GOOGL) Zhi Tong Cai Jing·2025-11-21 13:04Core Viewpoint - The final defense by Google in the antitrust lawsuit led by the U.S. Department of Justice (DOJ) is aimed at preventing the breakup of its advertising technology business, with the outcome dependent on the ruling of Judge Leonie Brinkema [1][2]. Group 1: Legal Proceedings - The lawsuit has reached the final debate stage after years of litigation, focusing on Google's monopoly in online advertising and search [2]. - Judge Brinkema previously ruled in April that Google holds two illegal monopolies in the advertising technology sector and is now considering measures to restore market competition [1]. - The DOJ and a coalition of states have requested the court to mandate the sale of Google's advertising trading platform, AdX, which charges publishers a 20% fee for real-time ad auctions [1]. Group 2: Google's Defense - Google argues that splitting its advertising technology business would be technically challenging and could lead to a lengthy transition process that ultimately harms consumer interests [1]. - The DOJ's lawyers are attempting to convince the court that only a forced sale of AdX can prevent Google from implementing new strategies that hinder competition [1]. Group 3: Future Proceedings - Following the final debate, the case will move to the appellate court, a process that may take several years [3]. - Google has indicated plans to appeal Judge Brinkema's ruling on monopolistic practices and challenge a previous ruling regarding data sharing with competitors [3]. - Ongoing antitrust lawsuits against other major tech companies, including Meta Platforms, Amazon, and Apple, are still in progress [3].