“咖啡+金融” 兴业银行南宁分行点亮冬日消费场景

Group 1 - The core theme of the event is "Drinking Coffee in the Mountains, Friends in the Mountains," aiming to integrate coffee culture, consumer experience, and financial services [1] - The event gathered nearly a hundred quality coffee brands from China and ASEAN regions, providing a diverse experience that includes coffee tasting, cultural interaction, and professional competitions [1] - As a key partner of the coffee festival, the bank created an immersive interactive exhibition area centered around the "Xingfu Dragon" IP image, effectively combining a lively visual identity with professional financial services [3] Group 2 - During the event, the bank focused on enhancing card usage scenarios and improving customer experience by launching exclusive gift packages and discounts for the "Xingfu Dragon" series standard cards [5] - The "Xingfu Dragon" series standard cards, which include debit and credit cards, are designed to embody cultural significance, technological innovation, and a variety of benefits, set to officially launch by the end of 2024 [5] - The bank aims to continue innovating its financial service model, linking more quality card usage scenarios to provide customers with convenient and warm financial service experiences [5]