Ge Long Hui·2025-11-21 13:13Core Insights - AI search transformation is stabilizing, with significant revenue contributions from AI marketing, AI applications, and cloud services, leading to an upward revision of the company's non-GAAP net profit forecasts for 2025-2027 [1] - The company maintains a "buy" rating, anticipating valuation increases driven by AI-enhanced cloud revenue, smart driving breakeven in key regions, and overseas expansion [1] Financial Performance - In Q3 2025, the company reported revenue of 31.17 billion yuan, a year-on-year decline of 7%, slightly above Bloomberg consensus expectations [2] - Non-GAAP net profit for Q3 2025 was 3.77 billion yuan, down 36% year-on-year, but better than the Bloomberg consensus estimate of 2.63 billion yuan [2] - Core online marketing revenue decreased by 18% year-on-year due to macroeconomic impacts and internal search transformation adjustments, with AI-generated content in searches rising to 70% by the end of October 2025 [2] AI and New Business Segments - Smart cloud revenue reached 4.2 billion yuan in Q3 2025, a 33% year-on-year increase, while AI high-performance computing subscription revenue surged by 128% [2] - AI application revenue was 2.6 billion yuan, reflecting a 6% year-on-year growth, and AI-native online marketing products generated 2.8 billion yuan, up 262% year-on-year [2] - The smart driving segment saw a 212% year-on-year increase in orders for "萝卜快跑," with global expansion covering 22 cities and achieving 100% fully autonomous operation in domestic cities by October 2025 [2] Future Outlook - Short-term improvements in advertising business are expected due to a low base, with AI and smart cloud driving growth [2] - In the medium to long term, AI-native marketing is anticipated to initiate a second growth curve for the advertising business, while smart driving business models are expected to accelerate overseas market expansion [2]