HEILAN HOME(SH:600398) 智通财经网·2025-11-21 13:17Core Insights - Haier's Home is applying for a listing on the Hong Kong Stock Exchange, with Huatai International as the sole sponsor. According to Frost & Sullivan, Haier's Home is the second-largest men's clothing brand globally by revenue in 2024 and has held the top position in the Asian men's clothing market for 11 consecutive years since 2014 [1][3]. Company Overview - Haier's Home is a leading brand apparel retail group in China, distinguished by its diversified brand portfolio, extensive supply chain network, and strong channel integration capabilities. As of June 30, 2025, the company operates over 7,200 stores globally, with 5,631 stores in 31 provincial-level administrative regions in China, covering nearly all prefecture-level cities [3][5]. - The company has established a global sales network comprising 5,723 stores, including 92 overseas locations. Besides men's clothing, its proprietary brands include the premium women's brand OVV and the high-end children's brand Ying's, catering to diverse customer preferences [3][4]. Financial Performance - The company has shown steady revenue growth, recording revenues of RMB 17.905 billion, RMB 20.754 billion, RMB 20.162 billion, and RMB 11.238 billion for the years 2022, 2023, 2024, and the six months ending June 30, 2025, respectively. Net profits for the same periods were RMB 2.062 billion, RMB 2.918 billion, RMB 2.189 billion, and RMB 1.588 billion [6][7]. - The gross profit margin has improved over the reporting periods, reaching 43.4%, 45.2%, 45.5%, and 46.9% for 2022, 2023, 2024, and the six months ending June 30, 2025, respectively, reflecting the company's focus on product quality, operational efficiency, and refined retail management [6][8].