Core Viewpoint - The company reported a narrowing decline in revenue for FY26H1, with a total revenue of HKD 8.045 billion, down 3.1% year-on-year, while benefiting from cost control and improved operational efficiency, resulting in a gross margin increase of 0.9 percentage points to 40.4% and a net profit of HKD 1.146 billion, up 0.6% year-on-year [1][2] Revenue Analysis - The company's revenue from the Chinese market (excluding real estate and smart components) was HKD 4.203 billion, down 6.5% year-on-year, but the decline was significantly narrowed compared to FY25H2 [1] - Online sales showed strong performance with revenue of HKD 1.144 billion, up 13.6% year-on-year, while offline channel revenue was HKD 3.059 billion, down 12.3% year-on-year, indicating ongoing optimization of offline stores with a total of 7,040 stores, a net decrease of 327 stores from FY25 [1] Product Category Performance - Sofa sales remained stable with revenue of HKD 3.084 billion, down 6.1% year-on-year, with sales volume essentially flat (+0.1%) but average prices slightly decreased due to increased online sales [2] - Mattress revenue was HKD 1.119 billion, down 7.4% year-on-year, primarily impacted by consumer downgrade in the Chinese market [2] International Market Performance - North America showed resilience with revenue of HKD 2.161 billion, a slight increase of 0.3% year-on-year, despite rising international trade barriers [2] - Revenue from Europe and other markets was HKD 0.765 billion, up 4.3% year-on-year, while Home Group business revenue was HKD 0.380 billion, up 2.2% year-on-year, benefiting from increased demand in Europe [2] Profitability and Cost Factors - The overall gross margin improved to 40.4%, up 0.9 percentage points year-on-year, mainly due to a decrease in average unit costs of key raw materials such as leather (-10.4%), chemicals (-9.8%), and steel (-6.8%) [2] - However, the company faced increased tariff costs for exports to the U.S., rising from HKD 6.65 million to HKD 78.83 million year-on-year, with the revenue share increasing from 0.1% to 1.0% [2] Investment Outlook - The company is positioned as a leader in functional sofas, with potential for continued penetration in the smart home trend; despite short-term pressures in domestic sales, channel reforms are expected to gradually improve performance [3] - The profit forecast for FY26-FY28 has been slightly adjusted, with expected net profits of HKD 2.19 billion, HKD 2.32 billion, and HKD 2.43 billion respectively, corresponding to PE ratios of 7.8, 7.4, and 7.0X, maintaining a "buy" rating [3]
敏华控股(1999.HK)FY26H1点评：收入降幅收窄 内销线上增长靓丽