Group 1 - Guibao Pet (301498) plans to invest 950 million yuan in a high-end pet food project in New Zealand, with a total construction period of 5 years and an initial investment of 350 million yuan [1] - The project aims to integrate high-quality raw materials from New Zealand with advanced production technology to optimize the global supply chain and meet the demand for high-end pet food [1] - New Zealand is known for its pure natural environment and strict agricultural management, providing natural animal protein sources that align with the core demands of high-end pet food for natural and safe ingredients [1] Group 2 - The pet industry is accelerating its high-end strategy, with New Zealand becoming a popular investment destination; Zhongchong Co. (002891) has invested over 800 million yuan in New Zealand since 2018, establishing a complete industrial chain [2] - Zhongchong Co. has built three modern production bases in New Zealand and has a production capacity of 8,000 tons of wet food and 2,000 tons of snacks annually, contributing significantly to its high-end business revenue [2] - Petty Co. (300673) is set to launch a high-quality staple food production line in New Zealand in March 2024, further expanding its presence in the region [2] Group 3 - The pet food industry is transitioning towards high-end and quality-focused products, with the market size in China expected to exceed 280 billion yuan in 2024, and high-end products projected to account for over 45% by 2030 [3] - The trend of "pet humanization" and the "scientific pet care" concept led by Generation Z is driving demand for high-protein, low-allergen, and functional formulas, with high-end product categories growing at 21.3%, surpassing the industry average [3] - As the pet economy shifts from quantity-driven to quality-driven, high-end and globalization will become core competitive dimensions for leading companies, with cross-border investments expected to create differentiated advantages in functional formulas and natural ingredient applications [3]
乖宝宠物拟9.5亿元投建新西兰项目 优化全球供应链布局