监管大限未至，头部机构已“先行”：管理人简称成“标配”，易方达率先调整

Core Viewpoint - The recent regulations from the Shanghai and Shenzhen Stock Exchanges aim to standardize the naming conventions for ETFs, enhancing transparency and product identification for investors [1][2]. Group 1: Regulatory Changes - The new rules require ETF names to follow a structure that includes the core elements of the investment target and the fund manager's abbreviation, addressing long-standing issues of product identification for investors [1][2]. - The enhanced naming structure for ETFs aims to eliminate confusion caused by similar abbreviations, facilitating a healthier market development [1]. Group 2: E Fund's Initiatives - E Fund was a pioneer in implementing these naming changes, having already adjusted the names of 17 ETFs in January and 8 more in February, significantly improving product recognition [2][4]. - Currently, nearly 70 E Fund ETFs have incorporated the fund manager's name into their abbreviations, representing over 60% of the company's total ETF products, thereby enhancing investor accessibility [2][4]. Group 3: Investment Efficiency - The new naming conventions allow investors to quickly identify products from trusted fund managers, reducing the risk of confusion and ensuring precise asset allocation [3]. - E Fund's focus on low management fees has led to 61 ETFs with a management fee of 0.15% per year, the highest number in the market, with these low-fee products making up about 55% of its total ETF offerings [4][5]. Group 4: Product Classification - E Fund has systematically categorized its ETFs into four main categories: scale indices, style factor indices, industry indices, and thematic indices, improving the ease of understanding for investors [5]. - The company manages over 100 ETFs across various asset classes, catering to diverse investor needs and enhancing the overall investment experience [5][6]. Group 5: Long-term Vision - E Fund's initiatives in standardizing ETF names, classifying products, and maintaining low fees are interconnected efforts aimed at improving investment efficiency and experience, aligning with a long-term vision of providing a simple, transparent, and cost-effective investment toolbox for investors [6].