NeuSoft(SH:600718) Zhong Zheng Wang·2025-11-21 13:40Core Insights - The current trend in the Chinese automotive industry is a rapid move towards the high-end of the global value chain, with mainstream automakers demanding advanced technology, system reliability, and comprehensive lifecycle service capabilities from core component suppliers [1][2] - Neusoft Group has been selected as a designated supplier for a well-known domestic automotive manufacturer, providing intelligent cockpit domain controllers, with an expected total supply value of approximately 4.2 billion yuan over a product lifecycle of about six years [1][2] Company Strategy - Neusoft Group leverages its "hardware + software + algorithms + services" full-stack solution capabilities and extensive global project experience to respond quickly to market demand changes, facilitating efficient product innovation from R&D to mass production [1] - The company aims to drive innovation focused on user experience and industry needs, promoting a more open and collaborative automotive intelligence ecosystem to achieve deeper technological breakthroughs in the field of intelligent vehicle connectivity [1][2] Product Development - The newly awarded intelligent cockpit domain control product will be based on Qualcomm's platform, integrating AI computing power and multimodal large model technology to enhance perception and reasoning capabilities across all scenarios, thereby improving user interaction and multitasking efficiency [2] - The signing of this order is seen as a strong validation of Neusoft's technological products and delivery capabilities, showcasing the platform's scalability and adaptability as core competitive advantages [2] Market Impact - The scale effect from this order is expected to create a positive feedback loop, enhancing Neusoft Group's core competitiveness and market share while accelerating penetration among global automotive brands [2] - Continuous revenue growth will provide sufficient support for R&D, and deep collaborations with various automakers will accumulate rich scenario data, facilitating ongoing optimization of platform solutions and fostering a virtuous cycle of "technological innovation - market validation - scale expansion" [2]