DFAC(SH:600006) Ju Chao Zi Xun·2025-11-21 13:54Core Insights - The collaboration between Dongfeng Motor and Huawei Kun is aimed at launching a new automotive brand "Yijing," focusing on high-quality family vehicles through a joint development model [2][3] - The brand name "Yijing" reflects collective wisdom from users, emphasizing a user-centric approach and representing aspirations for a brighter future and intelligent living [2] - "Yijing" targets family users seeking high-quality lifestyles, with a brand slogan "Make Life More Yijing," and aims to provide an exceptional all-scenario driving experience [3] Brand Values and Strategy - The brand is built on three core values: "Safety First," "Smart Navigation," and "Open Co-creation," focusing on leading safety standards, intelligent vehicle evolution, and collaborative product development with users [3] - The competitive edge of "Yijing" comes from the deep integration of resources and technologies from both Dongfeng and Huawei, ensuring comprehensive collaboration across product definition, design, development, and manufacturing [3][4] Technological and Market Positioning - Huawei, as a leading ICT provider, contributes advanced technologies in software, hardware, and cloud solutions, enhancing the smart automotive landscape in China [4] - Dongfeng Motor, with 56 years of experience, leverages its expertise in vehicle development and manufacturing, ensuring "Yijing" meets industry-leading standards in safety and driving control [4] - The first model under the "Yijing" brand is set to debut at the Beijing Auto Show in April 2026, with plans for at least one new model to be launched annually thereafter [4]