王化转岗，雷军转舵

Group 1 - Xiaomi Group's public relations manager Wang Hua has been reassigned to the Wuhan headquarters, with Xu Jieyun taking over as the new public relations head [1][2] - The company's market value has dropped from a peak of 1.4 trillion HKD in 2025 to 991.686 billion HKD as of November 21, 2023, amid various public relations challenges [2] - The recent personnel changes in Xiaomi's public relations department are seen as a potential shift in the company's long-standing external communication strategy [2][10] Group 2 - Wang Hua's career trajectory is closely linked to the development of Xiaomi's public relations department, having joined the company in 2015 and played a key role in establishing the PR team [6][7] - His responsibilities included managing external communications and responding to major controversies, which have become increasingly complex as Xiaomi's business expands into various sectors [7][10] - The need for a stable external communication channel is emphasized, as poor communication can lead to speculation and damage the company's reputation [8][10] Group 3 - The expectation for corporate public relations is not to solve all problems immediately but to maintain professionalism and rationality in communication [11] - The adjustment in public relations roles is viewed as an opportunity for Xiaomi to enhance its communication framework across its diverse business lines [13] - Effective public relations should build trust and provide transparent communication, especially in response to consumer concerns and controversies [12][11]