抖音生活服务推出烟火榜 360家小店上榜

Core Insights - Douyin has launched the "Fireworks List," aimed at discovering hidden "treasure shops," similar to Gaode's "Street Scanning List" [1] - The list features 360 small restaurants across 10 cities, including Beijing, Shanghai, and Chengdu, providing a consumer guide to enhance visibility and consumption for these establishments [1] Summary by Categories Product Launch - Douyin's "Fireworks List" was released on November 21, showcasing 360 small restaurants, termed "fly restaurants," across major cities [1] - The list aims to reduce consumer decision-making costs and provide a growth path for featured shops [1] Evaluation Methodology - The list is based on Douyin's content and evaluation data, user nominations, and insights from 248 experienced food reviewers [1] - These reviewers have visited over 500 restaurants on average and published around 400 reviews each, ensuring the list's credibility [1] Demographics of Featured Shops - The list includes 360 small shops, with 95% being unique single-store establishments [1] - Notably, 61% of the featured shops are ten-year-old establishments, and 58% offer local specialty dishes [1]