加速消费能级跃升 苏州中心商场以创新实践融入长三角一体化

Core Insights - Suzhou Center Mall has become a significant driver of economic growth and a symbol of urban lifestyle in Suzhou, continuously promoting the "first store economy" and leading consumption trends [1][3] Economic Impact - The mall celebrated its eighth anniversary and launched a co-branded credit card with ICBC Suzhou, aiming to implement national strategies to expand domestic demand and promote consumption [3] - The collaboration seeks to integrate financial resources with the commercial ecosystem, enhancing consumer experiences and accelerating consumption levels [3] Brand and Retail Development - Suzhou Center Mall has introduced over 850 new brands since its opening, with more than 50% being first stores, including 30% that are first in Jiangsu or nationwide [4] - By 2025, the mall plans to introduce over 100 new brands, with approximately 60% being new to Suzhou, indicating a strong consumer pull with nearly 100% sales growth for newly introduced brands [4] Sales and Visitor Projections - The mall's total sales for 2025 are projected to reach 4.3 billion yuan, with expected visitor numbers exceeding 73 million [5] - VIP/SVIP consumer spending is anticipated to increase by over 34% year-on-year, showcasing the mall's appeal to high-value customers [5] Cultural and Tourism Integration - Suzhou Center Mall is actively integrating into the Yangtze River Delta's development, collaborating with Wuxi Airport Group to enhance international tourism consumption [7] - The mall is set to establish a departure tax refund service center and optimize international payment services, aiming to unlock tourism consumption potential [7] - During the "Golden Autumn Three Lakes Carnival," the mall attracted significant visitor numbers, with a 7.67% increase in foot traffic, highlighting its role in promoting cultural tourism [7]