Group 1 - The core event of "Black Friday" in 2024 is projected to generate online sales of $10.8 billion in the US, reflecting a year-on-year growth of 10.2% [1] - E-commerce platforms have already initiated promotional activities ahead of "Black Friday," with businesses in Yiwu, Zhejiang quickly transitioning from the "Double Eleven" shopping festival to prepare for the upcoming sales [1][3] - Companies are adjusting their product selection, pricing, and promotional strategies based on the sales performance from "Double Eleven" to optimize their approach for "Black Friday" [3] Group 2 - A representative from a Zhejiang e-commerce platform reported total sales exceeding $120,000 on a single day, significantly higher than the usual daily sales of around $3,000, indicating a four to five-fold increase [5] - To handle the sales peak during "Black Friday," companies have increased inventory and optimized logistics processes, ensuring efficient delivery of products to consumers [7] - The warehouse staff have been reorganized to focus on preparing goods for "Black Friday," indicating a proactive approach to inventory management and logistics [9]
忙完“双十一”又忙“黑五” 义乌商家开启销售“接力赛”
Sou Hu Cai Jing·2025-11-21 15:29