知名品牌宣布，退出中国大陆市场！网友：太突然

Core Viewpoint - Triumph Group has announced its strategic withdrawal from the mainland China market, effective December 31, 2025, marking the end of its operations in the region after nearly three decades of presence [1][3]. Company Summary - Triumph has been a significant player in the Chinese lingerie market since its entry in 2008, with a history dating back to its founding in Germany in 1886 [5]. - The company established production facilities in China as early as 1992, with a registered capital of 15 million USD [5]. - Triumph's product pricing positions it in the mid-to-high-end segment, with basic lingerie priced between 200 to 500 CNY, and some premium items reaching up to 800 CNY [5]. Industry Summary - The lingerie market in China has evolved, with a shift from traditional undergarments to a focus on comfort and diversity, including categories like sports bras, seamless lingerie, and plus-size options [7]. - The competitive landscape in the Chinese women's lingerie market is fragmented, with the top five brands holding only 6.2% market concentration, and Triumph's market share being less than 1% [7].