Caution Rises Around AWS as Redburn Lowers Amazon (AMZN) to Neutral

Core Viewpoint - Amazon.com, Inc. has been downgraded to "Neutral" from "Buy" by Rothschild & Co Redburn, with a price target set at $250, due to concerns regarding AWS's potential in the generative AI market and limited upside despite its strong positioning [1][2]. AWS Positioning - Previously, there was optimism about AWS's positioning in the generative AI space, as it was considered better positioned than Azure due to its vertical integration and partnership with Anthropic [2][3]. - The firm acknowledges that AWS has reaccelerated broadly, but believes that the potential for meaningful upside is now limited, placing Amazon in a similar situation as Microsoft [3][4]. Financial Implications - AWS captures more value within Amazon's overall stack, but the generative AI segment is seen as dilutive to returns, with its share increasing [4].