McDonald's Ramps Up Value Push: Can EVMs Rebuild Traffic Momentum?

Key Takeaways McDonald's is sharpening its U.S. value push with a national relaunch of its Extra Value Meals.The updated EVM lineup sets clear price anchors on items representing about 30% of transactions.MCD is supporting operators with major co-investment as it aims to stabilize guest counts into 2026.McDonald's Corporation (MCD) is sharpening its value positioning in the United States as the company navigates a highly bifurcated consumer backdrop. Management emphasized that lower-income QSR traffic conti ...