第十八届时代营销盛典圆满落幕：“滚烫”案例赋能品牌增长新征程

Core Insights - IP marketing is emerging as a new engine for brand growth, expected to reach a peak in 2025, breaking traditional content boundaries and becoming a core force in connecting user emotions and driving commercial growth [1][3] - The 18th Era Marketing Festival, themed "IP Boiling," was successfully held in Chengdu, gathering industry elites, brand representatives, and marketing experts to share insights and showcase successful case studies in the IP marketing field [3][4] Group 1: Event Highlights - The festival focused on the new trend of "pan-IP marketing," summarizing industry hotspots and exploring future directions, showcasing innovative achievements in the marketing field for 2025 [3][4] - Key discussions included the deep integration of IP and brands, balancing emotional connection with commercial conversion, and the application of AI technology in marketing [3][4] Group 2: Case Studies and Best Practices - One of the core highlights of the festival was the selection and publication of outstanding marketing case studies across various fields, providing reusable practical experiences and clear action guidelines for brands [4] - The continuous improvement of the IP marketing ecosystem is expected to empower more brands to break through growth boundaries, driving the Chinese marketing industry towards higher quality and vitality [4] Group 3: Award Categories - Various award categories were presented, including Annual IP Marketing Innovation Case, Annual High-Quality Communication Case, Annual High-Quality Creative Case, and Annual Social Marketing Case, among others [6]