AIIC现场直击丨连续22月增长超20%，瓶子星球高质量改善秘诀是？

Core Insights - The primary business goal of the company is to "win trust" [4][8] - The company has successfully transformed from a single liquor brand to a multi-brand beverage group over five years, achieving a 16% growth last year and a 25% increase from January to October this year [4][5] - The company emphasizes "high-quality improvement" as a key strategy to navigate the industry's downturn, maintaining a steady growth for 22 consecutive months [4][5] Group 1: High-Quality Improvement - The company focuses on four dimensions of high-quality improvement: product, consumption scenarios, distributor cooperation models, and corporate culture [9][23] - A customer defect tracking and resolution system (CDT&R) has been implemented to enhance product quality and user satisfaction, resulting in a 50% reduction in customer complaints [11][20] - The brands "Meijian" and "Guolifang" have become significant players in the new beverage market, with Meijian establishing a large-scale aged plum wine library and Guolifang adapting to the cocktail market [13][14] Group 2: Consumer Engagement - The company is improving consumption scenarios by integrating products into users' lives and fostering drinking habits through various marketing strategies [14][20] - Collaborations with restaurants and supermarkets have led to significant sales growth, with overall performance increasing by 57% in the first ten months of the year [17][20] - The company has successfully launched a "party" project in collaboration with Meituan, selling 330,000 sets [20] Group 3: Distributor Relationships - The company has introduced a new distributor cooperation model based on principles of transparency and mutual growth, aiming to alleviate the operational pressures faced by distributors [21][23] - Inventory turnover rates have improved significantly, with Meijian's turnover at two months and Guolifang at 1.9 months, enhancing collaboration with distributors [21][23] Group 4: Corporate Culture and Employee Trust - The company is focused on building a professional team and a healthy corporate culture to drive innovation and transformation [23][33] - A talent co-creation declaration has been issued to attract innovative thinkers and professionals, fostering a culture of continuous improvement [33][35] - The company believes that the essence of the new beverage industry lies in returning to common sense and continuously evolving beyond past achievements [35]