数读中国 多组数据见证我国消费结构持续优化
Ren Min Wang·2025-11-22 01:02

Core Insights - China's consumption structure continues to optimize, with a retail sales growth of 4.3% year-on-year from January to October, and service retail sales increasing by 5.3% [1][5]. Group 1: Service Retail Growth - Service retail sales have accelerated, with a year-on-year growth of 5.3% from January to October, which is 0.1 percentage points faster than the previous period and 0.9 percentage points higher than goods retail sales growth [2]. - Travel-related consumption showed positive momentum, with restaurant income growing by 3.8% in October, an increase of 2.9 percentage points compared to September [3]. Group 2: Consumption Trends - Various service categories, including cultural, recreational, transportation, and tourism consulting, maintained a growth rate of over 10% [4]. - The consumption upgrade policy has positively impacted sales, with communication equipment retail sales increasing by 23.2% and cultural office supplies by 13.5% in October [5]. Group 3: Regional Sales Performance - County and rural markets outperformed urban areas, with rural retail sales growing by 4.1% in October, reflecting the popularity of rural tourism [6]. - From January to October, retail sales in counties and rural areas grew by 4.6%, surpassing urban growth rates [6]. Group 4: Basic Goods Sales - Basic living goods showed strong sales, with over 70% of categories in large retail units experiencing growth. Food retail sales increased by 8.0%, clothing by 6.3%, and daily necessities by 7.4% in October [7]. Group 5: Upgraded Consumption Demand - There is an increasing demand for upgraded products, with sports and entertainment goods retail sales growing by 10.1% and cosmetics by 9.6% in October [8]. Group 6: E-commerce Growth - Online retail sales grew by 9.6% from January to October, with physical goods online retail sales increasing by 6.3%, outpacing overall retail sales growth by 2.0 percentage points [9].