小雪?“冷资源”如何撬动“热经济”｜财经二十四节气

Core Viewpoint - The article discusses the growth and transformation of China's ice and snow economy, highlighting its expansion from 270 billion yuan in 2015 to an expected 1 trillion yuan in 2025, driven by increased participation in ice and snow sports and the emergence of new consumption patterns [1][4]. Group 1: Market Growth - The ice and snow industry in China is projected to reach 1,005.3 billion yuan in 2025, marking a significant increase from 980 billion yuan in 2024 [1]. - Participation in ice and snow sports is expected to reach 292 million people during the 2024-2025 season, with a participation rate of 20.61% [4]. Group 2: Seasonal Trends - The opening of ski resorts has started earlier this year, with the Koktokay International Ski Resort opening on October 12, 2024, a month earlier than last year, leading to a 51.6% increase in hotel bookings in the area [4]. - The trend of early openings has extended the consumption period and heightened enthusiasm for ice and snow sports [4]. Group 3: Regional Expansion - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [6]. - There are currently 66 operational indoor ski resorts in China, a 10% increase from the previous year, with the highest concentration in Zhejiang, followed by Hunan and Jiangsu [6][7]. Group 4: Industry Innovation - The ice and snow economy is evolving from a simple "skiing + ticket" model to a more integrated "ice and snow +" approach, combining tourism, events, and other sectors [9]. - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, indicating a transition to a year-round industry [10].