央视“第一发布”全球好车EZ-60领衔，长安马自达新能源矩阵闪耀广州车展

Core Insights - Changan Mazda showcased its new energy vehicles, MAZDA EZ-60 and MAZDA EZ-6, at the 2025 Guangzhou Auto Show, highlighting its global competitiveness in the new energy sector [1][13] - The MAZDA EZ-60 is the first automotive product to be featured on CCTV's "First Release" platform, signifying a high level of recognition for its product strength and China's capability to define new industry standards [3][12] Product Features - MAZDA EZ-60 incorporates Mazda's "Kodo" design philosophy and advanced aerodynamic technology, achieving a maximum downforce of 705N at high speeds, which has earned it prestigious design awards [5] - The vehicle meets both Chinese C-NCAP and European E-NCAP five-star safety standards, utilizing 86.5% high-strength steel and featuring a robust safety structure with nine airbags [5][9] - The EZ-60 is equipped with a 4nm automotive-grade chip, offering 1.6 times the computing power of mainstream chips, and features a 100-inch naked-eye 3D HUD for enhanced navigation [7] Market Performance - The MAZDA EZ-60 achieved sales of 3,317 units in its first month and increased to 4,565 units in October, leading the new energy mid-size SUV sales chart for two consecutive months [9] - The top-tier MAX model accounts for over 80% of sales, with 74% of buyers being young users and 82% being new customers, indicating strong market acceptance [9] Global Strategy - Changan Mazda's Nanjing factory has become a global export center for Mazda's new energy vehicles, with the MAZDA 6e launched in Europe, showcasing the brand's international market potential [11] - The company emphasizes "Chinese intelligence equals global quality," leveraging top-tier resources from the Chinese new energy supply chain to compete globally [12] Future Outlook - Changan Mazda aims to continue its commitment to user-centric design, providing safer, smarter, and more enjoyable travel experiences while leading the charge in defining new global standards for electric vehicles [13]