Zhong Guo Jing Ying Bao·2025-11-22 03:17Core Insights - NetEase reported Q3 2025 net revenue of 28.4 billion yuan, an 8.2% year-on-year increase, with net profit attributable to shareholders rising to 8.6 billion yuan from 6.5 billion yuan in the same period last year [2] - The company’s gaming and related value-added services generated net income of 23.3 billion yuan, up 11.8% year-on-year, while NetEase Youdao's net income was 1.6 billion yuan, a 3.6% increase [2] - Total operating expenses for Q3 were 10.2 billion yuan, up from 9 billion yuan in the previous quarter and 9.3 billion yuan year-on-year, primarily due to increased marketing expenses related to online games [2] Business Segmentation - Gaming and related services: 23.3 billion yuan, +11.8% YoY [2] - NetEase Youdao: 1.6 billion yuan, +3.6% YoY [2] - NetEase Cloud Music: 2 billion yuan, -1.8% YoY [2] - Innovation and other businesses: 1.4 billion yuan, -18.9% YoY [2] Operational Insights - Total operating expenses increased to 10.2 billion yuan, with sales and marketing expenses at 4.5 billion yuan and R&D expenses at 4.5 billion yuan, maintaining a research intensity of 16% [2] - CEO Ding Lei emphasized a focus on existing successful products and a cautious approach to new projects, ensuring competitive content before market launch [3] - The company is undergoing a normal organizational optimization process, with personnel changes aimed at enhancing team focus and efficiency [3] AI Strategy - NetEase is investing significantly in AI technology for game development and operations, with a focus on enhancing content innovation and operational efficiency [4] - The company has seen a nearly 150% year-on-year increase in operating profit for Youdao, with record high revenues in online marketing services and AI subscription sales [4]