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Core Insights - The cocoa beverage market is experiencing a significant surge, with multiple brands launching new products that have quickly gained popularity among consumers [1][2][6] Group 1: Market Trends - Over 10 brands, including Shuyi Burnt Grass and Mo Yoghurt, have recently introduced new cocoa products, achieving sales of 500,000 cups in just three days with a repurchase rate exceeding 30% [2][4] - Cocoa drinks have become a winter favorite among young consumers, generating over 100 million topic views and nearly one million notes on social media platforms [6][8] Group 2: Product Innovations - New cocoa products feature unique combinations, such as Shuyi's chocolate series that blends cocoa with mint and mochi, emphasizing a rich yet refreshing taste [2][10] - Brands are innovating by incorporating elements like popcorn and mochi into their drinks, creating a "drinkable and edible" experience [11][13] Group 3: Emotional Marketing - Cocoa beverages are being marketed not just for taste but also for their emotional appeal, with brands using cute packaging and themes to enhance consumer connection [16][18] - The association of cocoa drinks with warmth and comfort aligns with the seasonal demand, making them a popular choice for winter [8][20] Group 4: Cost and Development Factors - The cost of cocoa has decreased, with New York cocoa futures dropping about 30% from last year's highs, allowing brands to explore more extensive applications [18][20] - The industry has seen a shift in cocoa product development, with brands experimenting with various flavor combinations, making cocoa a more everyday choice for consumers [18][20]