Guan Cha Zhe Wang·2025-11-22 05:53Core Viewpoint - The ongoing court case regarding Xiaomi's "carbon fiber hood" has attracted significant public attention, focusing on whether the promotional statements made by Xiaomi's founder Lei Jun constitute misleading advertising and if the features of optional components align with the promotional claims [1][12]. Group 1: Legal Proceedings - The recent court hearing did not result in an immediate verdict, with Xiaomi's civil defense indicating that the core dispute revolves around the promotional statements made by Lei Jun on social media [1]. - Xiaomi's legal team presented 84 pages of new evidence during the initial hearing, which led to a postponement of the trial [5]. - The new evidence includes critical assertions such as "Lei Jun does not understand structure, his Weibo posts do not count" and "the 42,000 yuan accessory is not a key factor in purchasing the car" [5]. Group 2: Implications of New Evidence - Legal expert Zhou Rui analyzed the implications of the statement "Lei Jun does not understand structure" and its potential impact on the case, emphasizing the significant influence of a company's founder in promotional activities [6]. - Zhou noted that the founder's public statements could be considered promotional under Chinese laws against unfair competition and advertising, which could lead to legal liabilities if found misleading [6]. - Denying the authority of a founder's public statements could have far-reaching consequences for the company's marketing strategies, as it raises questions about the validity of claims made by all sales personnel [6]. Group 3: Background of the Case - The controversy began in May when Xiaomi's SU7 Ultra, which had only been delivered for two months, faced backlash over its optional carbon fiber hood [7]. - Customers participating in the lawsuit argue that the actual functionality of the 42,000 yuan carbon fiber hood does not match the promotional claims made by Xiaomi, alleging false advertising [12].