郑州二手房市场变革在即:手拉手房产网引领透明交易新风尚,地产或迎重磅支持
Sou Hu Cai Jing·2025-11-22 07:17

Core Viewpoint - The recent supportive policies across the country are injecting strong momentum into the second-hand housing market, aiming to break down transaction barriers and activate market liquidity, thus facilitating a transition from high-speed growth to high-quality development in the industry [1][3]. Policy Impact - The policies are not limited to a single dimension of stimulus but form a "combination punch" that covers demand release, process optimization, and cost reduction [1]. - The core direction of the current policies aligns with addressing industry pain points such as information asymmetry, high transaction costs, and closed processes, thereby promoting a more transparent and efficient second-hand housing market [3][7]. Industry Transformation - The traditional "information broker" model dominated by intermediaries has created structural contradictions, leading to passive situations for both buyers and sellers [7]. - The shift in the industry is moving from "intermediary-centered" to "user-centered," emphasizing service value and transaction transparency [7][18]. - The transformation is not merely a model adjustment but a return to the essence of real estate transactions, focusing on value exchange between buyers and sellers [7]. Company Innovation - Hand-in-Hand Real Estate Network's "three-dimensional driving" model demonstrates strong adaptability and innovation, aligning with current policy directions and market demands [8]. - The model leverages technology, new media, and direct services to create a comprehensive ecosystem that supports transparent, efficient, and low-cost transactions [8][10]. Service Model - Hand-in-Hand Real Estate Network offers a differentiated fee structure based on user-selected service types, including a zero-commission model, a pure agency model, and a full-service model [11][12][13]. - The full-service model, with a total cost significantly lower than traditional intermediaries, reflects a user-centric service philosophy that aligns with policies aimed at reducing housing costs [14][15]. Future Trends - The continuous empowerment of policies and market-driven changes are pushing the Zhengzhou second-hand housing market into a new development stage, where core competitiveness will focus on professional services, transaction transparency, and reasonable costs [18]. - The trend towards transparency is irreversible, driven by policy advocacy for fair trading and user demands for security and cost control [18]. - Professional services will become a core competitive advantage, necessitating platforms to build comprehensive service systems to meet diverse user needs [18][19].