法拉利世界娱乐综合体等成功签约，北京城市副中心再添文旅新项目

Core Insights - The Beijing Urban Sub-center Cultural Tourism Zone is set to become a world-class tourist resort with significant new projects and infrastructure developments planned for the coming years [1][3]. Group 1: New Projects and Investments - The Cultural Tourism Zone has signed four major projects, including the Ferrari World Entertainment Complex and Mars Habitat Sci-Fi City, with a total investment of nearly 10 billion yuan [3]. - The Ferrari World Entertainment Complex will be the first of its kind in Asia, featuring attractions such as the fastest Formula 1 roller coaster and an esports park, with an expected annual visitor count of 1.8 million [3]. - Mars Habitat Sci-Fi City will include research, education, and sci-fi experiences, along with supporting facilities like themed hotels and commercial spaces [3]. Group 2: Infrastructure and Development Progress - Since 2025, the Cultural Tourism Zone has seen significant developments, including the trial operation of the North Ring Transportation Hub and the opening of three high-end brand hotels [1][4]. - The upcoming "Bayli" project is expected to enhance the micro-vacation experience in the urban sub-center, while the Beijing Haichang Ocean Park and Top Point Park are also under construction [1][4]. Group 3: Strategic Vision and Market Positioning - The Cultural Tourism Zone aims to create a "one core, two belts" industrial spatial structure, centered around the Beijing Universal Resort, to enhance industrial concentration and consumer attraction [6]. - The unique clustering of diverse thematic projects within the Cultural Tourism Zone is expected to attract repeat visitors and deepen their travel experiences, particularly targeting family and youth demographics [6].