Core Insights - The MINI brand emphasizes personalization and creativity, showcasing its vehicles as collectible art pieces at the 2025 Guangzhou Auto Show [1] - The collaboration with designer Paul Smith highlights a unique aesthetic expression, marking a 27-year creative dialogue between the two brands [1][2] - The new electric MINI COOPER PAUL SMITH edition features thoughtful design elements that convey optimism and a fresh start philosophy [2] - The limited edition electric MINI JCW Monte Carlo Night 60th Anniversary model pays tribute to the brand's racing heritage with exclusive design details [3] - MINI's digital evolution includes an OTA upgrade that introduces gaming features, enhancing user engagement and emotional connection [4] Group 1 - The MINI brand is presented as a symbol of fashion and creativity, with a focus on unique design elements that make each vehicle a work of art [1] - The electric MINI COOPER PAUL SMITH edition showcases a blend of humor and rebellion in its design, with hidden details that surprise and delight [2] - The limited edition model commemorates the 60th anniversary of a historic racing victory, incorporating nostalgic elements that connect the present with the past [3] Group 2 - The introduction of the "咪咕快游" feature allows users to enjoy gaming experiences in their vehicles, reflecting MINI's commitment to digital innovation [4] - The digital assistant Spike and customizable features enhance the emotional connection between the brand and its users, promoting a unique user experience [4]
演绎有趣的灵魂，MINI携7款个性化车型亮相2025广州车展