Read This Before Buying Kohl's Stock

Core Viewpoint - Kohl's has shown signs of recovery after a challenging first half of 2025, with potential for further improvement during the holiday season [1][2]. Financial Performance - Kohl's reported a 5.1% year-over-year decline in net sales, totaling $3.3 billion, which exceeded analyst expectations of $3.33 billion [3]. - The company experienced a year-over-year increase in operating income and adjusted net income, with adjusted earnings per share (EPS) of $0.44 surpassing forecasts of $0.30 [4]. Market Sentiment - The stock has gained attention as a "meme stock," leading to increased speculative interest and a surge in share prices [2]. - Despite recent range-bound trading, there are indications that a new rally may be imminent, particularly with the upcoming holiday shopping season [6]. Future Outlook - Analysts suggest that improved same-store sales and increased web traffic may lead to better-than-expected results in Q3 and Q4 of 2025 [7]. - Following workforce reductions and store closures, there is potential for margin improvement in the upcoming fiscal quarter [8]. Valuation and Investment Potential - Kohl's has significant real estate assets, with valuation estimates ranging from $2 billion to $8 billion, which could enhance the stock's performance if monetized [10]. - The company is working to overcome its previous reputation as a value trap, and continued improvement in results could support a sustained increase in stock value [11].