拼多多的钱都花到了哪里？

Core Insights - The internet industry in 2025 is experiencing a resurgence reminiscent of a decade ago, with local life sectors seeing new competitors and aggressive subsidies impacting user behavior and financial reports [1] - Pinduoduo is maintaining a low profile while focusing on its core e-commerce business, marking its second decade with a significant initiative called the "Billion Support Plan" aimed at enhancing the quality of the e-commerce ecosystem [1][2] Group 1: Pinduoduo's Strategic Initiatives - Pinduoduo's "Billion Support Plan" launched in April 2025 aims to transform and upgrade industrial belts, enhance merchant quality, and improve user experience, fostering a win-win commercial cycle [1] - The company emphasizes a consumer-oriented approach and social responsibility, aligning its growth with public interests and sustainable ecosystem development [2] Group 2: Agricultural Product Success Stories - The "Multi-Quality Specialty Products" initiative has led to a 47% year-on-year increase in agricultural product sales on Pinduoduo, with a 54% growth in quality SKU offerings [7] - The brand "Shanwangguo," which specializes in prickly pear juice, achieved sales of 3 million yuan in 2024, with plans to increase e-commerce sales to 70% by 2025 [6][7] Group 3: New Quality Supply and Merchant Growth - The "New Quality Supply" initiative has empowered numerous merchants, leading to a 31% increase in 95 post-90s merchants and a 44% increase in post-00s merchants [13] - Pinduoduo's support has enabled merchants to reduce operational costs and improve product quality, resulting in significant sales growth and brand development [10][11] Group 4: Expansion of Shipping and Logistics - Pinduoduo has expanded its "free shipping zone" to include remote areas, improving logistics efficiency and reducing costs for both merchants and consumers [14][16] - The introduction of new logistics strategies has significantly reduced delivery times for remote regions, enhancing the overall shopping experience [16][18] Group 5: Long-term Vision and Commitment - Pinduoduo is committed to optimizing its platform ecosystem, focusing on connecting quality merchants and products with broader consumer markets, and addressing real-world challenges faced by consumers and industries [18] - The company is willing to sacrifice short-term profits to create a more expansive development space for its platform ecosystem, reflecting its long-term investment strategy [18]