逐渐死去的双十一，才是真正中国制造的开始！

Core Viewpoint - The decline of "Double Eleven" is seen as a positive transformation for Chinese manufacturing, marking the beginning of a new era focused on product quality, design, and cultural value rather than low prices and promotional gimmicks [1][12]. Group 1: Historical Context of Double Eleven - Double Eleven started in 2009 and saw explosive growth, with platforms reporting record sales figures until 2025, when such high-profile announcements have diminished [3]. - The previous model relied heavily on promotional tactics and inflated sales figures, leading to a culture of unsustainable practices within the industry [12]. Group 2: Changes in Market Dynamics - Tax reforms and increased data transparency have made it difficult for e-commerce platforms to manipulate sales figures through practices like "brushing" and data fabrication, leading to a more honest marketplace [4][10]. - Consumers have become more discerning, moving away from price-driven purchases to valuing product quality and brand integrity [6][13]. Group 3: The Shift in Consumer Behavior - Younger consumers are now seeking independent design brands that offer aesthetic and cultural depth, indicating a shift in purchasing priorities [8]. - The previous consumer behavior, characterized by a focus on discounts and promotions, is being replaced by a preference for products with meaningful stories and cultural significance [12][13]. Group 4: Future of Chinese Manufacturing - The decline of Double Eleven signifies the end of an era dominated by low-cost competition and the rise of a new phase where Chinese manufacturing is evolving from "Made in China" to "Designed by China" [10][12]. - The industry is expected to focus on innovation, understanding consumer needs, and integrating cultural elements into product design, which will enhance the global perception of Chinese brands [10][13].