母婴店抖音获客变天！私域社群客单价4800，靠这招精准锁客

Group 1 - The core viewpoint is that the customer acquisition strategy in the maternal and infant industry has fundamentally changed, with a significant shift towards high-end private domain communities and authentic content over traditional low-price strategies [1][3] - Douyin's maternal and infant accounts have seen a 47% decrease in viewership, but the conversion rate has increased by 2.3 times, indicating a shift in consumer behavior towards more genuine and immersive parenting experiences [1] - The average first-order transaction value in high-end private domain communities can reach 4800 yuan, which is 16 times higher than that of low-priced experience courses, highlighting the disparity in customer spending behavior [1] Group 2 - Many maternal and infant stores are still relying on outdated strategies, such as low-priced promotions, which fail to attract customers willing to purchase high-end products like premium formula and customized parenting services [3] - The key to customer acquisition in the maternal and infant sector is now about identifying precise customers rather than blindly chasing traffic, as young parents are more inclined to pay for comprehensive solutions [3] - The trend of "accompaniment-style nurturing" is crucial for capturing the industry's potential, and effective use of tools for private domain operations can lead to higher customer transaction values [3]