拓宽IP商业化边界丨熊猫家园全球伙伴·文创产业共创战略计划启动

Group 1 - The "International Cultural and Tourism Exchange Conference" was held in Chengdu, focusing on the integration of cultural tourism and economic development [1] - The conference included activities such as theme promotion, keynote speeches, cooperation signing, salon dialogues, and the release of reports and brands [3] - A strategic plan for global partnerships in cultural and creative industries was officially launched, involving Beijing New Cultural Era Coin Cultural Communication Co., Ltd., Xinhua News Sichuan Co., Ltd., and Red Star Media (Chengdu) Co., Ltd. [3] Group 2 - China Gold Coin Group Co., Ltd., established in 1987, is the only industry company in China that operates precious metal commemorative coins, having issued over 510 projects and 2,700 varieties by the end of 2024, totaling over 450 tons of gold and 4,300 tons of silver [5] - Beijing New Cultural Era Coin Cultural Communication Co., Ltd., a subsidiary of China Gold Coin Group, was established in March 2003 and focuses on coin culture dissemination and direct sales platform operations [5] - The cooperation aims to leverage the Panda IP as a core link, utilizing the Panda Home platform and the authority of China Gold Coin Group in the commemorative coin sector to create a dual-track model of "special exhibitions + co-branded development" [7]