知名品牌将停止运营，旗舰店商品全部下架，网友：好突然

Core Viewpoint - The German lingerie brand, Triumph, known as "the first lingerie for Chinese women," announced its withdrawal from the Chinese market, ceasing operations by December 31, 2025, with online and offline channels shutting down starting December 2023 [1][5]. Company Summary - Triumph has been operating in China since August 2008 and was one of the first foreign brands to introduce "underwire bras" to the market [8]. - The brand's products are positioned in the mid-to-high price range, with basic bras priced between 200 to 500 yuan, and some premium styles reaching up to 800 yuan [8]. - Despite its historical significance, Triumph's market share in China has dwindled to less than 1% due to intense competition and changing consumer preferences [8][9]. Industry Summary - The Chinese lingerie market has undergone significant transformation over the past decade, shifting from "underwire shaping" to "wire-free comfort" as health awareness and consumer attitudes evolve [8]. - By 2024, the market share of wire-free bras is projected to reach 68%, a 42 percentage point increase since 2018 [8]. - The current landscape features a diverse range of products, including sports bras, seamless bras, and plus-size options, indicating a trend towards a "comfortable and diverse" phase in the global women's lingerie industry [8]. - Local brands like ubras and NEIWAI have rapidly gained popularity by focusing on "wire-free and zero constriction" designs, further challenging Triumph's market position [8][9].