《主流媒体所办新媒体发展研究报告（二〇二四—二〇二五）》概要

Core Viewpoint - The forum held in Sichuan focused on the theme of "Artificial Intelligence +, Promoting Systemic Transformation in Media," highlighting the importance of innovation and technology in reshaping media practices and enhancing cultural influence [1]. Group 1: Content Production Model - Mainstream media are reshaping content production by launching high-quality, positive media products around significant national events, utilizing internet language and emotional storytelling to engage younger audiences [1]. - The application of artificial intelligence has expanded the creative themes and distribution channels for cultural products, enhancing user experience through numerous AI-generated works [1]. Group 2: Technological Innovation - Digital intelligence technologies are revolutionizing media content production tools, serving as a key driver for the leap in new media productivity [2]. - Media organizations are developing various intelligent applications to improve the efficiency of media products, creating specialized models and enhancing data classification and supply levels [2]. Group 3: Channel and Terminal Layout - Mainstream media are integrating new media platforms to achieve resource sharing and enhance the effectiveness of fusion development [3]. - The use of third-party traffic platforms is being optimized to increase dissemination power and influence, allowing for more targeted and differentiated media expressions [3]. Group 4: Institutional Innovation - Mainstream media are establishing comprehensive production and dissemination mechanisms to facilitate systemic transformation and enhance their presence in the internet space [4]. - Various regions are implementing systemic reform plans to restructure organizations and optimize evaluation systems, fostering the growth of multi-media talent [4]. Group 5: Cross-Industry Integration - Mainstream media are leveraging institutional and resource advantages to expand diversified operational models, enhancing market competitiveness [5]. - In the realm of news and public service, smart governance platforms and integrated service platforms are being developed to promote intelligent and refined public services [5]. Group 6: International Communication - Mainstream media are constructing a multi-channel, three-dimensional international communication framework, enhancing the effectiveness of international dissemination [7]. - The focus is on innovating narrative methods and adapting to rapid technological advancements to improve international communication efficiency [7]. Group 7: AI Development - Breakthroughs in artificial intelligence are providing strong momentum for the rapid development of mainstream media in the new media sector [8]. - There is a call for a comprehensive AI capability framework to connect traditional businesses with new platforms, fostering a content supply ecosystem aligned with socialist core values [8].