黄康俊 著《中国企业力量》15.第十三章“吹”出来的名牌？

Core Viewpoint - The article emphasizes the importance of product quality over marketing hype in establishing a strong brand reputation, using the example of Xingfa, a company that prioritizes quality and has gained recognition through its reliable products rather than aggressive advertising [3][10][12]. Group 1: Company Philosophy - Xingfa focuses on maintaining a strong commitment to product quality, believing that a solid product foundation is essential for market support [3][10]. - The company operates under the principle that true brand strength comes from quality, not from marketing gimmicks or price reductions [3][10]. - The leadership of Xingfa, particularly its founder Luo Su, plays a crucial role in shaping the company's culture and operational focus [2][12]. Group 2: Market Recognition - Xingfa's products gained significant recognition after being used in high-profile projects, such as the Beijing Asian Games Village, which highlighted their quality [5][10]. - The company has not engaged in traditional advertising, yet it has achieved high demand, resulting in a "zero inventory" status and a waiting list for orders [10][11]. - Media coverage following natural disasters, where Xingfa products performed well, further solidified its reputation as a trusted brand in the industry [9][10]. Group 3: Quality Assurance - Xingfa's strict quality control measures are evident in its refusal to compromise on product standards, even at the cost of additional expenses [7][11]. - The company has been recognized for its commitment to quality, being the first in its industry to receive national product quality certification [10][11]. - Luo Su advocates for industry standards to combat poor quality practices prevalent in the market, reflecting a commitment to elevating the entire sector [12].