立冬火锅消费升温 永辉火锅核心品类销售额超3亿元

Core Viewpoint - The launch of the "You Liao Hot Pot Gathering: Warm Winter Good Meat Feast" by Yonghui Supermarket in Tianjin marks a significant initiative to boost sales in the hot pot category, leveraging seasonal demand and enhancing customer experience through various promotional activities [1] Group 1: Event Launch and Sales Performance - Yonghui Supermarket has initiated a themed event featuring nearly fifty types of hot pot ingredients, including fresh meat, with live demonstrations and free tasting stations [1] - The "You Liao Hot Pot Gathering" event has been rolled out across all Yonghui stores nationwide, with an accompanying online campaign titled "Xiaoxue Seeking Flavor" on the Yonghui online supermarket app [1] - The event has successfully driven sales in the core hot pot category to exceed 300 million yuan, with beef and lamb products showing a remarkable year-on-year sales increase of over 50% in October [1] Group 2: Quality Assurance and Customer Services - Yonghui has established a fully controllable cold chain system to ensure the quality of ingredients, with beef and lamb products transported under constant temperature monitoring [1] - Ice-fresh products can be delivered to stores the day after slaughter, ensuring freshness for consumers [1] - Stores feature dedicated hot pot ingredient display areas and low-temperature preservation cabinets, with staff assigned to manage inventory and provide timely restocking [1] - Consumers can conveniently access product traceability information through the "Food Safety Cloud Network" system, and modified stores offer free processing, cooking guidance, and ingredient pairing suggestions [1]