当所有人盯着AI大模型时，广告赛道的价值却已率先得到认定

Core Insights - The global AI industry is crossing a critical threshold with the release of Google Gemini 3.0 and Alibaba's comprehensive push into consumer-facing AI applications, indicating a shift in focus from model strength to the commercial value of AI applications [1][2] - The advertising sector is emerging as a key area for AI application monetization, with companies like AppLovin and Meta achieving significant growth through AI-driven advertising systems [3] - The market is witnessing a transformation where AI content production costs are decreasing, leading to a new era of content explosion, particularly in AI-generated short dramas and videos [2][5] Group 1: AI Application and Market Dynamics - The release of Gemini 3.0 has enhanced capabilities in long text and video understanding, leading to a consensus that the commercial value of AI applications will be prioritized over model capabilities [1][2] - Major players like Alibaba are injecting AI capabilities into consumer applications, aiming to reshape search and content consumption [2] - The advertising industry is effectively leveraging AI to enhance efficiency and drive growth, making it a bellwether for AI application success [3] Group 2: Company-Specific Developments - Companies in the marketing sector, such as BlueFocus and EasyPoint, have seen significant stock price increases, with EasyPoint achieving a 20% surge on November 21 due to its strategic AI initiatives [4][5] - EasyPoint's collaboration with Alibaba Cloud to develop AI-generated content for overseas markets positions it well for growth in the burgeoning AI content sector [5][6] - EasyPoint's revenue for the first three quarters reached 2.717 billion yuan, reflecting a year-on-year growth of 54.94%, indicating strong performance and investment in AI technology [6][8] Group 3: Future Outlook and Valuation Logic - The valuation logic for companies like EasyPoint is evolving from service-based metrics to platform-based metrics, as they integrate AI-driven content production and monetization strategies [7][8] - The programmatic advertising model is seen as a critical differentiator for EasyPoint, enabling it to tap into a rapidly growing market for AI-generated content [8][9] - The establishment of a data-driven feedback loop through AI content creation is expected to enhance growth potential and create a unique competitive advantage in the AI landscape [9][10]