Core Insights - The report highlights a significant transformation in China's cross-border e-commerce from "price competition" to "value creation" driven by innovation and AI empowerment [1][3][6] - With the Z generation's online shopping population expected to reach 90.3%, Chinese sellers are shifting focus from low-price strategies to product innovation, technology upgrades, and brand building [1][6][3] Innovation and Product Development - 64% of Chinese sellers are prioritizing new product categories or iterations of existing products, with 35% of sales coming from new selections made within the last year, indicating that innovation is the core growth driver [1][7] - Over 88% of outbound products are self-innovated, with 32% being globally first-released categories, showcasing strong R&D capabilities in cutting-edge fields like AI and new-generation information technology [1][13][14] - Brands are leveraging user feedback throughout the product development cycle, employing agile development models to reduce trial-and-error costs and shorten product development timelines [2][28][30] AI and Data Utilization - More than 60% of top brands utilize AI tools for consumer insights, product selection analysis, and product optimization, while 45% of Chinese sellers apply generative AI for service and product innovation [2][52] - AI is enhancing product innovation by identifying trends from vast data sets, improving supply chain management, marketing, and user experience, leading to significant increases in conversion rates and brand visibility [2][52][55] Global Expansion Strategies - 94% of brands plan to promote innovative products across more international platforms, with 78% having successfully entered multiple Amazon markets [3][38] - Companies are adopting a "validate-replicate-localize" strategy to quickly adapt to different regional consumer habits and certification requirements, transforming successful experiences into global growth momentum [3][40] - 81% of enterprises intend to invest over 10% of their revenue in R&D to build patent barriers around core technologies, thereby enhancing their competitiveness in the global market [3][44] Future Outlook - The cross-border e-commerce sector in China is entering a new development phase driven by innovation and brand empowerment, with expectations for sustainable growth and increased global recognition of Chinese brands [3][1][6]