舌尖带动脚尖！“美食+”跨界出圈催生新消费 撬动文旅新增长点

Core Insights - The article highlights the unique culinary culture of Kashgar, Xinjiang, particularly focusing on the traditional breakfast dish of lamb and naan [2][10]. Group 1: Local Cuisine - The popular dish "Ganzi Meat" is a clear broth of lamb cooked in an enamel jar, known for its rich flavor and tenderness, attracting both locals and tourists [3][8]. - The preparation of Ganzi Meat involves simmering lamb with carrots, onions, and tomatoes for about 40 minutes, emphasizing the importance of original flavors and a balanced diet [3][6]. - The naan served with Ganzi Meat, referred to as "Wowo Naan," is known for its elasticity and is traditionally soaked in the lamb broth for enhanced flavor [6][10]. Group 2: Tourism and Cultural Integration - The small restaurant not only serves locals but also draws many tourists eager to experience the unique breakfast flavors of Kashgar [8][10]. - The breakfast scene in Kashgar is becoming a symbol of the city, contributing to cultural tourism and economic vitality [10][20]. - Local breakfast offerings include a variety of traditional dishes such as milk tea and "Tang Huhua," which is a dense, less sweet dessert that pairs well with naan [11][16]. Group 3: Economic Development - The local government is promoting Kashgar as a tourist destination by integrating dining and cultural experiences, aiming to enhance the city's appeal and stimulate economic growth [20]. - Initiatives include the distribution of store coupons through a smart tourism platform to boost consumer activity in the region [20].