人气旺、消费热！“文学IP”创新表达尽显“年轻”姿态 燃动经济“新”热力

Group 1 - The winter cultural tourism market is experiencing a surge, with diverse artistic forms such as quyi, dance, and live performances deeply integrating with the cultural tourism industry, providing audiences with immersive experiences that combine cultural depth and interactive fun [1] - The sixth China Western Excellent Quyi Program Exhibition held in Sichuan gathered over 300 quyi artists, showcasing classic forms like crosstalk and skits, as well as over 20 local quyi styles, reflecting the diverse charm and vitality of quyi art in the western region [5] - Innovative practices in arts empowering cultural tourism are emerging, such as the "2025 China Dance Association Environmental Dance Season" in Hunan, where dance artists create performances in natural settings, expanding the expressive space of dance art [8] Group 2 - In Shandong's Tianmeng Scenic Area, the large-scale immersive performance "Yimeng Mountain Melody" allows visitors to engage with recreated revolutionary scenes, fostering a deep understanding of the Yimeng spirit through interactive participation [12] - The integration of urban renewal and cultural heritage is revitalizing the cultural tourism market, exemplified by the centenary event of Zhu Ziqing's essay "Back Shadow" in Nanjing, where an old train station has been transformed into an immersive consumption hotspot [12][14] - The updated urban area around the Pu Kou train station has become a new cultural consumption ecosystem, hosting various cultural activities and integrating dining, creative industries, and accommodation, leading to a more than 40% increase in foot traffic since October [17]