广州车展|打出“野行”组合拳 福特汽车场景化战略开拓高增长细分市场

Core Insights - The 23rd Guangzhou International Auto Show features 1,085 vehicles, including 93 global debuts and 629 new energy models [1] - Ford's theme for this year's show is "Unleash Nature, Go Wild," showcasing several key models, including the new Ford Mondeo and the all-terrain camping SUV, the Ford Zhiqu Liemar [1][2] Summary by Categories Vehicle Highlights - The Ford Zhiqu Liemar is the world's first all-terrain camping SUV, with a range of configurations and a pre-sale price starting at 229,800 yuan, offering a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the pure electric version [1][2] - The new Ford Mondeo emphasizes driving pleasure and practicality, aiming to redefine market value in the mid-to-high-end sedan segment [2] Ford's Product Matrix - Ford's "Exploration Wild" family includes various models such as the Ford Liemar, the Ford Ranger, the new Ford F-150 Raptor, and the Ford Explorer, showcasing the brand's strength in off-road and outdoor lifestyle vehicles [2]