Core Insights - Changan Mazda is actively embracing the transformation towards new energy vehicles, showcasing models EZ-6 and EZ-60 at the Guangzhou International Auto Show, emphasizing their commitment to safety, reliability, intelligence, adaptability, and driving pleasure [1][2] Group 1: Product Launch and Performance - The MAZDA EZ-60 has achieved significant sales success, with 3,317 units sold in its first month and 4,565 units in October, making it the top-selling joint venture new energy mid-size SUV for two consecutive months [2] - The EZ-6 is priced starting at 119,800 yuan, featuring a dual power system (pure electric and range extender) and a "lifetime zero fuel rights" guarantee, appealing to a broad market [2] Group 2: Market Position and User Demographics - The user demographic for the EZ-60 shows that over 80% of buyers opted for the top MAX model, indicating a strong alignment with current consumer demands; additionally, 74% of users are young, and 82% are new customers [2] - Changan Mazda's Nanjing factory has been established as the global export center for Mazda's new energy vehicles, with the global model MAZDA 6e launched in Europe in October [2]
广州车展|“新能源双子星”矩阵成型 长安马自达电动化战略加速落地
Zhong Guo Jing Ying Bao·2025-11-23 08:13