创新业态释放“冬雪夏凉”资源优势新活力 “高端赛事+大众活动”添彩花样冰雪

Core Viewpoint - The winter sports tourism industry is experiencing significant growth, with various ski resorts enhancing their offerings to attract more visitors as the new snow season begins. Group 1: Ski Resort Developments - The Yabuli Ski Resort in Heilongjiang has opened 4 new ski trails, optimizing the layout for different skill levels, now offering a total of 5 trails including 1 advanced, 1 intermediate, and 3 beginner trails [1][2] - The resort plans to gradually open more trails based on weather and snowmaking conditions, and is introducing new vacation products to enhance the "ski + vacation" experience for visitors [2][4] Group 2: Visitor Statistics and Experience Enhancements - Since the opening on November 7, the Yabuli resort has received over 30,000 visitors, with an average daily attendance of over 2,000, marking a 12% increase compared to the same period in 2024 [4] - The resort is set to host over 30 professional and community ice and snow events this season, leveraging its facilities and aiming to create a diverse event landscape [6][8] Group 3: Other Regional Developments - In Mohe, new winter tourism experiences are being introduced, including a snowmobile forest crossing project that has gained popularity among tourists [10][12] - Mohe has opened its first "water-splashing ice" studio to enhance visitor experience and safety, providing specialized equipment and guidance [14] - The city has established a comprehensive tourism service standard system, covering 228 service standards across various aspects of tourism [17] Group 4: Infrastructure and Accessibility Improvements - The Tian Ding Mountain Ski Resort has upgraded its facilities, adding 1,000 new ski boards and enhancing service areas, with over 120 certified ski instructors available [22] - New highway access has been opened to facilitate easier travel for visitors to ski resorts in the region [24] Group 5: Event Hosting and Visitor Engagement - Zhangjiakou is actively hosting world-class ice and snow events to attract tourists, with over 500,000 visitors recorded in the first month of the new snow season [28] - The region is also integrating skiing with other activities such as education and wellness, aiming to maximize its seasonal resources [27]