Sou Hu Cai Jing·2025-11-23 08:45Core Insights - The article highlights the successful efforts of the Industrial and Commercial Bank of China (ICBC) Tonghua Branch in enhancing foreign exchange financial services, aiming to become the preferred foreign exchange bank in the region [1][2]. Group 1: Customer Experience - A Singaporean customer expressed gratitude for the warm and efficient service received at ICBC Tonghua Branch, which included assistance in opening a bank account and setting up WeChat Pay [1]. - The customer praised the bank's professional and caring service, leading to a positive experience during their visit [1]. Group 2: Service Innovations - ICBC Tonghua Branch has implemented various measures to streamline foreign exchange services, including establishing dedicated foreign exchange service counters and green channels for foreign clients [2]. - The bank has optimized its payment systems to support five major international card organizations and local mobile payment scenarios, facilitating small transactions for foreign customers [2]. Group 3: Staff Training and Communication - Regular training sessions are conducted to ensure staff are proficient in multi-currency exchange, remittances, and other foreign exchange services, enhancing communication with foreign clients [2]. - The branch employs multilingual customer managers to ensure smooth communication with foreign clients and their overseas relatives, resulting in increased transaction volumes [2]. Group 4: Community Engagement and Education - The bank collaborates with universities and communities to promote financial literacy, focusing on currency exchange, cross-border remittance processes, and fraud prevention [2]. - Emergency service mechanisms and bilingual signage are in place to cater to foreign clients, particularly in relation to local tourism initiatives [2]. Group 5: Brand Development - Through continuous service optimization and innovation, ICBC Tonghua Branch has established itself as a benchmark for foreign exchange financial services in the region, enhancing its brand influence [3]. - The bank's commitment to a customer-centric approach and professional development among staff reflects its dedication to providing high-quality financial services [3].