马云说的话要成真了？11月以后，手中有现金的人，或要面临2大难题？

Core Insights - The article discusses the challenges faced by individuals holding cash in the current economic environment, highlighting a significant increase in household savings and the associated investment risks [1][3][11] Group 1: Economic Context - As of October 2024, household deposits in China exceeded 145 trillion yuan, reflecting an 8% year-on-year increase, indicating a trend of cash accumulation among families and individuals [1] - Changes in consumer behavior during the pandemic have led to a greater emphasis on saving for emergencies, alongside adjustments in the real estate market and stock market volatility [1][3] Group 2: Investment Risks - Increased investment risks are a primary concern for cash holders, with real estate prices adjusting since 2021 and a nearly 20% year-on-year decline in national commercial housing sales area in the first three quarters of 2024 [3][4] - The stock market has experienced significant fluctuations, with many investors struggling to achieve consistent profits, even among blue-chip stocks [3][4] - The yield on bank wealth management products has decreased from around 4% to below 3%, increasing the risk for investors due to the breaking of rigid repayment guarantees [3][4] Group 3: Challenges in Entrepreneurship - The current entrepreneurial environment is more complex, with intense market competition and rising costs, such as rent and labor, making it difficult for new businesses to succeed [6][8] - For instance, over 70% of new restaurants close within their first year, illustrating the high failure rate in the food service industry [6] - E-commerce ventures face challenges such as high customer acquisition costs and severe competition, leading many to struggle to recoup their initial investments [6][8] Group 4: Investment Strategies - Diversification is recommended as a strategy to mitigate risks, encouraging individuals to spread their investments across various asset classes [7][11] - Long-term investment strategies, such as dollar-cost averaging, can help smooth out market volatility and reduce risk exposure [7][11] - Seeking professional financial advice is suggested for those lacking investment experience, as personalized asset allocation can enhance financial planning [11] Group 5: Personal Financial Planning - A balanced asset allocation strategy is proposed, with suggestions for holding 30% in cash, 40% in stable investment products, 20% in low-risk entrepreneurial projects, and 10% in personal development [12] - The importance of understanding individual risk tolerance and financial goals is emphasized, as each person's financial situation is unique [12]