“中国游+中国购”掀热潮 “利好举措+优化体验”服务外国游客解锁多彩中国

Core Insights - The relaxation of visa policies and the implementation of convenient inbound consumption measures have led to a surge in tourism in China, with "China shopping" becoming a new trend among visitors [1] Group 1: Inbound Tourism Growth - The American Student and Youth Travel Association has brought 16 educational travel organizations to China to customize study tour itineraries for students [4] - The CEO of the American Student and Youth Travel Association noted that social media and entertainment programs have sparked a trend in Chinese tourism, making China a preferred destination for more student groups [10] - Since 2025, the number of inbound tourists to China has increased by over 100% year-on-year, with significant growth in spending from European and American tourists, including a 50% increase in spending from American tourists and a 160% increase from French tourists [13] Group 2: Tax Refund Policies - Hangzhou launched the first nationwide "one-click tax refund" service in August 2025, allowing tourists to receive tax refunds in as little as 2 minutes via mobile [12] - As of 2025, Hangzhou has 277 tax refund stores, with total tax refund sales expected to reach 250 million RMB in 2025, up from 110 million RMB in 2024 [15] - The optimization of the tax refund experience has had an immediate positive impact on local inbound consumption, with plans to expand the "one-click tax refund" pilot nationwide [17]