2025广州国际车展｜告别“姊妹车”内耗，广汽丰田想要重回百万产销量

Core Insights - GAC Toyota officially launched its "Oil-Electric Dual Strong" strategy during the 2025 Guangzhou International Auto Show, introducing the new models Vellfire and Platinum 7, which aims to dispel rumors about ceasing fuel vehicle production and marks a shift from the long-standing "sister car" strategy to a differentiated product approach [2][4] - The company aims to achieve a production and sales target of one million units by 2028, with a focus on both fuel and electric vehicles [2][4] Company Strategy - GAC Toyota's sales vice president, Peng Baolin, refuted claims about discontinuing fuel vehicles, emphasizing the commitment to both electric transformation and upgrading fuel models to provide diverse and high-value product options [2] - The new model Platinum 7, developed by Toyota's Chinese engineering team, represents a shift in product strategy, featuring advanced technologies without a corresponding version from FAW Toyota [4] Market Context - The Chinese automotive market is transitioning from an incremental growth phase to a saturated market, with a significant decline in retail sales of joint venture fuel vehicles, which dropped by 16% year-on-year in 2024 [3] - In contrast, the Chinese new energy vehicle market saw a retail growth of 40.7% in 2024, with domestic brands achieving a penetration rate of 77.9% by October 2025 [3] Product Development - The new Vellfire is the first model to utilize Toyota's new electronic architecture, allowing for continuous over-the-air (OTA) updates, addressing limitations of traditional fuel vehicles [4] - GAC Toyota has set ambitious production goals, targeting over 800,000 units in 2026 and aiming for a significant increase in the share of new energy vehicle sales, expecting to exceed 20% in 2026 and 40% in 2027 [4] Industry Challenges - Analysts suggest that the "sister car" strategy, while effective in the past, has led to issues of product homogeneity in the current market, necessitating a focus on unique positioning and rapid iteration of both fuel and electric models [5] - Experts emphasize the need for joint venture automakers to accelerate electrification and enhance local collaborations to remain competitive against rapidly growing domestic brands [5]