实探西贝新店开业：菜品全面降价，人均消费85元左右

Core Insights - The opening of the Xibei Nanjing Shazhi Chuan store marks the brand's recovery efforts following a recent controversy, being one of eight new stores planned for nationwide expansion [1][4] - The store experienced significant customer traffic during peak hours, with approximately half of the patrons being families [3] - Xibei has implemented a notable price reduction across its menu, with average customer spending dropping to around 85 yuan, which is considered moderate in the Chinese casual dining sector [3][4] Pricing and Promotions - Key menu items such as roasted lamb chops, Mongolian beef bones, and lamb skewers have seen a significant price decrease, with an overall reduction of nearly 20% on over 30 dishes announced earlier [3][4] - A nationwide promotion offering a discount of 50 yuan on purchases over 50 yuan is applicable at the new store [3] Operational Changes - The new store features a commitment to fresh preparation, with most products being made on-site, and previous items have been adjusted to ensure they are also freshly made [3] - Employees at the new location confirmed that frontline staff received a special allowance ranging from 300 to 800 yuan, although this does not apply to store managers and head chefs [3] Brand Recovery Efforts - Following the controversy, Xibei has taken steps to restore its reputation through price cuts, promotional vouchers, and menu adjustments, which have been positively received by customers [4] - The company plans to continue enhancing its menu's value proposition by introducing new products, with training for these items already underway across all locations [4]