最新行业研究报告：深度体验游成全球旅游增长新引擎

Group 1 - The global tourism market is shifting from "check-in sightseeing" to "in-depth cultural experiences" as highlighted by tourism authorities and international organizations from 30 countries and regions gathered in Hangzhou [1] - The "2024-2025 Cross-Border Tourism Consumption Trend Research Report" indicates that since the second half of 2024, China has been expanding its visa-free policy, enhancing services for foreign visitors, which significantly boosts their willingness to travel to China [3][5] - The President of the Asia-Pacific Tourism Association noted that visa facilitation can increase inbound tourism by an average of 8%, while visa-free policies can lead to a 16% increase, indicating growing interest from Asian tourists in China [5] Group 2 - The report forecasts a new trend in China's outbound tourism market from Q3 2024 to the end of Q2 2025, characterized by "short trips first, experience-driven," with Southeast Asia emerging as a key growth area for short-haul travel [9] - Long-haul travel sees Italy rising in popularity, with cultural experience tourism gaining traction [9] - The report also predicts a 3% to 5% year-on-year growth in global cross-border tourist numbers by 2025, with experiential tourism continuing to be a key driver for the industry [11] Group 3 - The CEO of the Italian National Tourism Agency reported an 18% year-on-year increase in Chinese tourists visiting Italy, noting a significant change in travel habits among Chinese youth who seek deeper experiences and community engagement [12]